Durucci

2019

10'' x 6'' x 6''

Durian, leather, hardware

Duration: an hour (4 pm- 5 pm on12/01/2019)

Location: New York.

Origin of Materials: China, Thailand

Description: Durucci is a made-up word of Durian and Gucci. Gucci has exploited Asian cultures to sell their products over the past four years. When those appropriated products are introduced in America, they become highly popular while Asian products were still pushed aside. I appropriate Gucci images to glamorize the royal Asian fruit that the Western is disgusted by. By doing so, the piece means to subvert the luxury branding of the fashion house and its cultural appropriation.